Wayne Cooper is one of the best known names in the Australian Fashion industry today. It was however, the streets of the British capital that spawned one of this country’s hottest and most enduring design talents.

Born in London’s East End, Wayne grew up with a love of fashion and became well known for his sense of style. Wayne’s initial career decision was to study and practice law in the UK, before the lure of the Australian Fashion Industry won him over in 1986.

It wasn’t long before Wayne dived into the industry working in a successful fashion business partnership for five years, before taking centre stage with his first label Brave in 1991.

With long time collaborator and reknowned stylist, John Ferraud at his side Wayne took Brave to a new level in Australian Fashion, creating a label that encompassed a cheeky, irreverent and rock n’ roll sense of style.

In 1996 the launch of his signature label, WAYNE COOPER brought a more exclusive collection to complement the Brave label. In just 5 short years he rose to the top of Australia’s fashion industry. Adding to this in 2002, the Brave label was replaced by WAYNE COOPER – a youthful sexy label that is currently being stocked internationally.

Wayne has been successful not only in Australia, but all over the world. In 1996 he showed his winter range at the Osaka Collections in Japan to great reviews, and showed at New York Fashion Week in 2001.

Wayne continues to demonstrate his distinct ability to create aspirational and wearable pirces suitable for all occasions. The brand WAYNE COOPER has now grown to include a stable of labels to not only cater the needs of women, but to also include menswear, kidswear, shoes,  bags and accessories.