As a dedicated and passionate fashionisto, our director/designer, Premal Patel (hence, 'Premonition' for those who haven't caught on!), decided to literally take measures into his own hands in 2002. Cutting and sewing, and working his carefully selected pants off, his dream started to become a reality and Premonition Designs was born.

With a penchant for dynamic and high-caliber menswear with a difference, the young fashion student saw a gap in the market crying out to be filled – unique, quality and ever so slightly quirky menswear, affordable for all! Be it a contrast stitching, juxtaposing materials, or risqué blocks, stylish embellishments jut out from pockets, hide under cuffs and exhibit themselves just about anywhere else in a Premonition garment. This design aesthetic – a mildly bizarre but mostly special attention to detail - has become our label’s key identifier.

Most notably, stylish and detailed shirting and dress pants helped pave the way for a growing and dedicated stockist and in-store fan base. A number of centrally located Sydney stores later, and Prem's fashion obsession bleeds this time into Womenswear, sparking the 2011 unveiling of first Premonition collection for Women.

2012 has seen the one year anniversary of our Womens range, which shares the same love of detail, quirk and lavishness Premonition has come to be known for. A healthy dose of colour, fun and youthfulness collides with a more refined sophistication resulting in a confluence of style both fashionable and unique.

We aim to forge a narrative that carries a deeper motif linked to who we are and what we believe in. We are a collective of creative individuals and we each push our boundaries to come up with something unique and beautiful.